Five lessons from Virgin's collapse
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it made a profit only once over the past 10 years
low-budget airline into a full-service competitor to Qantas.
more than 60 per cent
about 10 to 15 per cent more efficient than Qantas a
32 per cent market share of all available domestic seats
Qantas picks up the customers.
Virgin Australia chairman Elizabeth Bryan and her colleagues on the board deserve praise for the way they have handled the dying days of the company
He believes many companies have gone into administration and have emerged stronger.